10 Tips for Optimizing the Return on Professional Development

To get the most out of your limited professional development (PD) and training budget, consider these 10 tips: SELECTING THE EVENTS Talk with your supervisor to ensure the trainings you identify align with your individual and departmental goals. Make sure that PD is a recurring item in your supervisory discussions. Rather than go to the same […]

11 Things You Can Do Right Now to Set Your Phonathon Up for Success

MORE RESOURCES FROM THIS AUTHOR Jessica Cloud, CFRE, is the author of Successful Fundraising Calls: A Phonathon Scripting Workshop, in which she critiques and revises 6 real phonathon scripts submitted by institutions across North America. In this book, you will learn the pillars of writing effective scripts; review sample LYBUNT, SYBUNT, young alumni, and future donor scripts; explore […]
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3 Lessons from New Zealand for Advancement Leaders

A COLUMN FROM GETTYSBURG COLLEGE This article is the fourth in a series by Ashlyn Sowell, Gettysburg’s associate vice president and campaign director. The previous articles are: Developing Your Campaign Reports: Getting it Right the First Time Spring Clean Your Major Gifts Portfolio 4 Lessons Learned from Campaign Volunteers at Gettysburg College Today, Sowell shares some […]

4 Keys to Building a Stronger Advancement Team

by Heather Greig (Bentz Whaley Flessner) We often talk about improving the success of annual giving programs in the context of external tactics. As important as the programs you execute are the strategies you use internally to ensure that your colleagues understand your work, see themselves in your success, and view you as keys to […]

4 Lessons Learned from Campaign Volunteers at Gettysburg College

THE SUCCESS AT GETTYSBURG COLLEGE This article is the first in a series by Ashlyn Sowell, Gettysburg’s associate vice president and campaign director. Here, Sowell reviews 4 lessons about campaign communications and volunteer management that she and her team at Gettysburg learned — from their volunteers. “Leveraging these key lessons,” Sowell adds, “we have successfully […]

4 Ways to Rethink Donor Relations

by Meghan Saenz (Academic Impressions) As donors are increasingly cautious of how their resources are allocated, properly informing, communicating, and stewarding donors is essential to ensure continuous giving. However, few institutions are strategic in identifying which donors need attention, and when and how that attention should be paid. Moving to a strategic donor relations model […]

5 Articles Everyone in Your Annual Giving Office Should Read

by Gwen Doyle and Daniel Fusch, Academic Impressions As we start a new year, and as many shops are starting planning for the next fiscal year, there continues to be a pressing need to strengthen the donor pipeline, and often annual giving is under increased pressure to build this sustainable pipeline for future philanthropic efforts. […]

5 Steps to Spring Clean Your Major Gifts Portfolio

A COLUMN FROM GETTYSBURG COLLEGE This article is the second in a series by Ashlyn Sowell, Gettysburg’s associate vice president and campaign director. In her previous article, Sowell reviewed 4 lessons about campaign communications and volunteer management that she and her team at Gettysburg learned — from their volunteers. You can read that article here. […]
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5 Tips for Improving International Alumni Data

by Gretchen Dobson (Gretchen Dobson, LLC) In 2014, international alumni relations looks and feels: Underdeveloped (or under-resourced) Fragmented within different units A virtual community (LinkedIn/Facebook) A last-minute necessity Successful programs require leadership support, designated staff management, volunteer engagement and resources such as budgets and updated data. With current databases, our efforts are only as good […]
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5 Ways that SUNY Oneonta Optimized its Social Media Strategy

by Hal Legg, Executive Director of Communications, SUNY Oneonta A few years ago, I realized that social had tremendous potential that was only increasing, not just as a transactional communication tool but as a space to have meaningful relationships with prospects, current students, their parents, alumni, community members, even the media. However, up to that time, […]

5 Ways You Can Bridge the Communications/Development Chasm

by Luanne Lawrence, Founder, LML Marketing & Communications At many institutions, the limited resources for external relations have been redirected to grow the office’s fund-raising capacity. Communications professionals, with jobs lost and budgets cut, watch two dynamics: the growth of decentralized communications and the growth of a sister office, development – both occurring at their perceived expense. […]

6 Questions Advancement Leaders Need to Ask New Presidents

by Jim Langley (Langley Innovations) Quickly establishing a rapport with a new president is of immense importance to an advancement leader. If a shared sense of purpose and a framework of collaboration are established between the two of you in the first month of a new presidency, the institution can soar to new heights. But […]

6 Questions Deans Need to Ask when Calling on Prospects

An Excerpt from Jim Langley’s Fundraising Handbook for Deans The following article is based on “The Appointment with a Prospect or Donor: DOs and DON’Ts,” the second chapter in Jim Langley’s book monograph, “Fundraising for Deans.” In this Academic Impressions monograph, Jim Langley demystifies fundraising for deans and offers a practical guide for how deans can […]
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7 Steps to Launch a Robust Brand Strategy

by Luanne M. Lawrence, Senior Consultant and CEO, LML Marketing & Communications Recently, during an Academic Impressions webcast Launching a Branding Initiative (you can order a recording here), we covered the approach that the University of California, Davis took to overcome a crisis and rebuild its internal culture, while also promoting itself and its strengths […]
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8 Keys to Improving Task Forces and Committees in Higher Education

by Amit Mrig (Academic Impressions) and Patrick Sanaghan (The Sanaghan Group) Web Version: Read Our Executive Summary Time is the most precious resource on campus, and it is one we can control and influence. But how closely do we manage people’s time across our institutions? What are the biggest opportunities to increase the value from […]
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A Conversation in Fundraising We Need to Have

An interview with Jason McNeal (Gonser Gerber LLP) Recently, we reached out to Jason McNeal, a leading consultant in higher-ed fundraising and the author of Academic Impressions’ bestselling guide, Writing Meaningful Contact Reports: A Handbook for Fundraisers. We asked Jason to share the philosophy behind this unique handbook and why he feels that training on effective […]

A Quick Assessment for Your Phonathon Scripts

A NEW SERIES FROM JESSICA NENO CLOUD This is the third in a series on donor acquisition by Jessica Neno Cloud, CFRE, the author of Successful Fundraising Calls: A Phonathon Scripting Workshop. Cloud is the assistant director for fundraising initiatives and planned giving at the University of Southern Mississippi Foundation. She practices evidence-based fundraising with a focus […]
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A Whole-Campus Effort: Why the Campaign Matters to You

You may not be a development officer at your institution; you may be an academic dean, an enrollment manager, a facilities manager, a faculty member … but it is critical that you have a voice and some ownership in the fundraising campaign, if the campaign is to be successful in funding your unit’s efforts in […]
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Adopting Mobile: Reasons for Urgency

But how urgent is it to move on mobile technologies? Let’s review the data. Mobile Technologies in the Eyes of Students and Alumni In June 2010, Ball State University released a study showing that of college students owning phones, 49% owned smartphones. An ECAR report released a few weeks ago documented that this number has […]